"The Clap of a new generation"

HEP-C. Do I have your attention yet? The MBTA has recently put up a new banner advertisement across their buses. To replace the hip-hop artist Common and his sexy soulful AIDS scaretisement. Hepatitis scaretisements. Just when I thought it was safe to have sex.

It reads:
"If Hep C was attacking your face instead of your liver, you'd do something about it." This text is overlaid on a picture of a man looking like he had his face mashed in by a lead pipe. I have a natural anxiety over any information displayed that might scare the hell out of me and make me question my wellness. However, that isn't the reason I was disturbed by this ad. It really was the fact that they called it Hep C . It somehow just bothered me especially because it really sounded like Pepsi in my head. I don't need any more irrational fears especially not of my favorite sodee.

Also, isn't "Hepsi" incurable? The answer, according to http://www.hepcfight.com/ There is no vaccine. Well at least I have a new fear fueled now by the knowledge that Hepsi can be transferred by cuticle scissors. I guess my desire for good grooming is putting me a great risk. I shall now be merely pushing my cuticles like common folk. I laugh and I joke because my anxiety demands it, but Hepsi is common enough that it is should be called attention to. Four million people in the U.S. according to Wikipedia. So, at any depressing rate, check out the Hep C Fight website to see the ad. It reminds me a lot of the Fight Club DVD cover.

You got the right one baby.